A Database is only a collection of information which is stored and organised in such a way that a computer program can quickly analyse selected pieces of data at the click of a button. In other words, it is an electronic filing system.

Traditional databases are organised by fields, records, and files. A field is a single piece of information; a record is one complete set of fields; and a file is a collection of records. For example, a telephone book is analogous to a file. It contains a list of records, each of which consists of three fields: name, address, and telephone number.

However, a database is the engine room of every successful sales campaign. . . At New Business Services we can provide: