Researching your customer needs lies at the core of market research. Many organisations think, or rather assume that they know how their customers perceive their products and services. All too often their ideas about what the customer wants are wide off the mark. From product quality to communication, paperwork and office premises, researchers ask about all aspects of a business. What is the competition offering and how well is it received?
Telephone market research can provide up to date and accurate information about your customers and gather information for new market sectors.
We can also provide face to face interviews.